Eskimi Integrates Broadsign Programmatic DOOH Inventory Across 78 Countries
· 20h ago · Originally reported by ExchangeWire
Eskimi and Broadsign announced a partnership bringing Broadsign's programmatic digital out-of-home inventory into the Eskimi DOOH platform. The integration is intended to widen global access to programmatic DOOH across 78 countries.
Why it matters
Programmatic DOOH lets buyers purchase digital billboard and screen space the same way they buy online ads. A wider supply integration makes it easier for advertisers to run coordinated screen campaigns across many markets.
Explain it like I’m new here
It's like two companies teaming up so one app can now book digital billboards in far more cities instead of just a few.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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