VIOOH adds GSTV gas-pump screens at 29,000 US stations to its inventory
· 2d ago · Originally reported by PPC Land
VIOOH, JCDecaux's programmatic DOOH exchange, has added GSTV's fuel-pump screens across roughly 29,000 US gas stations to the inventory available to buyers. GSTV's pump loop runs with full sound for up to four minutes and claims monthly reach of 115 million US adults. GSTV already transacts through Vistar Media, Broadsign and Place Exchange.
Why it matters
It expands the pool of screens buyers can purchase automatically, adding a familiar roadside venue to programmatic out-of-home supply.
Explain it like I’m new here
It's like adding a new billboard company's screens to the online shopping cart where advertisers already buy ad space.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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