JCDecaux Surpasses Q3 Targets with 37.5% Growth in Programmatic Revenue
· 5d ago · Originally reported by PPC Land
JCDecaux reported that its programmatic advertising revenue increased by 37.5% in the third quarter, helping the company exceed its financial targets for the period. This growth highlights the rising importance of automated ad buying in the out-of-home sector.
Why it matters
Strong programmatic revenue growth at a major outdoor advertising company signals that automated ad buying is becoming a key driver in traditional media channels, not just digital.
Explain it like I’m new here
It's like a billboard company making more money because more people are buying ads using computers instead of phone calls.
Terms in this story
Go deeper
Related stories
JCDecaux tops Q3 expectations as programmatic digital revenue jumps 37.5%
JCDecaux reported Q3 revenue of €1,010.5m, beating its target, with digital screens accounting for 45.4% of revenue, up from 41.8% a year earlier. Programmatic sales climbed 37.5% as more outdoor inventory is traded digitally. The company…
JCDecaux Reports Q3 2026 Revenue Growth Fueled by Digital and Programmatic Trading
Out-of-home advertising company JCDecaux issued its Q3 2026 trading update, reporting strong revenue growth. The company attributes the gains to its digital expansion and programmatic trading capabilities. Details beyond the headline were…
VIOOH Adds 254 JCDecaux Digital Screens in Baltics for Automated Ad Buying
VIOOH has expanded its programmatic digital out-of-home (DOOH) offering by integrating 254 JCDecaux screens across the Baltic region. This move enables advertisers to purchase ad space on these screens through automated, programmatic…
VIOOH Adds 254 JCDecaux Digital Screens in Baltics for Automated Ad Buying
VIOOH has integrated 254 JCDecaux digital screens across Tallinn and Vilnius, enabling programmatic buying for outdoor ads in the Baltic region. Tallinn's 61 screens reportedly deliver more monthly impressions than Vilnius's 110…
VIOOH and JCDecaux Launch Programmatic DOOH in Estonia, Latvia, and Lithuania
VIOOH has partnered with JCDecaux to introduce programmatic digital out-of-home (DOOH) advertising in the Baltic countries. This collaboration enables automated buying and selling of digital billboard inventory across Estonia, Latvia, and…
VIOOH and JCDecaux Extend Programmatic Digital Out-of-Home to Baltic Region
VIOOH and JCDecaux are expanding their programmatic digital out-of-home (DOOH) advertising capabilities to the Baltic countries. This move will enable automated buying and selling of digital outdoor ad inventory in the region.