VIOOH and JCDecaux Launch Programmatic DOOH in Estonia, Latvia, and Lithuania
· 4d ago · Originally reported by LBB - Little Black Book
VIOOH has partnered with JCDecaux to introduce programmatic digital out-of-home (DOOH) advertising in the Baltic countries. This collaboration enables automated buying and selling of digital billboard inventory across Estonia, Latvia, and Lithuania.
Why it matters
Expanding programmatic DOOH to new regions gives advertisers more flexibility and efficiency in reaching audiences, while helping publishers better monetize their inventory.
Explain it like I’m new here
It's like making it easier to buy digital billboard ads in three new countries using an online shopping cart.
Read the original at LBB - Little Black Book
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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