VIOOH Adds 254 JCDecaux Digital Screens in Baltics for Automated Ad Buying
· 4d ago · Originally reported by PPC Land
VIOOH has expanded its programmatic digital out-of-home (DOOH) offering by integrating 254 JCDecaux screens across the Baltic region. This move enables advertisers to purchase ad space on these screens through automated, programmatic platforms.
Why it matters
This integration increases the reach and efficiency of programmatic DOOH advertising in the Baltics, making it easier for brands to target audiences in public spaces using automated tools.
Explain it like I’m new here
It's like adding more digital billboards to an online store, so advertisers can easily buy ads on them with a few clicks.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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