Eskimi Expands Programmatic Digital Out-of-Home Reach via Broadsign
· 19h ago · Originally reported by Sixteen:Nine
Ad platform Eskimi is extending its programmatic digital out-of-home (DOOH) footprint through an integration with Broadsign's platform. The move gives Eskimi's advertisers access to more DOOH inventory across additional global markets. No financial terms were disclosed.
Why it matters
Programmatic DOOH lets advertisers buy billboard and screen ads the same way they buy online ads, and this integration widens the pool of screens available to buyers.
Explain it like I’m new here
It's like a store getting its products into more supermarkets, so more shoppers can see them.
Read the original at Sixteen:Nine
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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