ARN Unveils New Analytics and Audience Segmentation Ad-Tech Tools at Upfronts
· 2d ago · Originally reported by RadioInfo Australia
Australian radio network ARN used its upfronts presentation to launch new ad-tech capabilities focused on analytics and audience segmentation. The company is pitching these tools to advertisers as a way to better target and measure campaigns across its audio properties.
Why it matters
Radio and audio networks are investing in data-driven targeting to compete with digital platforms for ad budgets, showing how traditional media is adopting programmatic-style tools.
Explain it like I’m new here
It's like a radio station building a smarter map of its listeners so advertisers can aim their commercials at exactly the right people instead of shouting to everyone.
Read the original at RadioInfo Australia
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Upfronts
Upfronts are annual events and negotiations, mainly in the US, where TV networks and streaming services present upcoming programming and advertisers commit budgets in advance for the coming season.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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