Accenture Song joins IAB Australia, takes Executive Technology Council seat
· 2d ago · Originally reported by Campaign Brief
Accenture Song has joined IAB Australia and secured a seat on the industry body's Executive Technology Council. No further details were provided in the announcement.
Why it matters
IAB Australia sets local standards and guidance for digital advertising, so a major agency-services player joining signals closer ties between agencies and ad tech policy-making.
Explain it like I’m new here
It's like a big new student joining the school council that writes the rules for how the playground works.
Read the original at Campaign Brief
Terms in this story
Go deeper
Related stories
IAB Rolls Out Framework for AI Attribution in Purchase Journeys
The IAB introduced a new framework aimed at attributing purchases influenced by AI systems. The piece also touches on how the industry defines 'premium' TV and on changes to Claude's usage policies.
IAB releases framework to measure AI's role in driving conversions
The IAB has introduced a framework designed to help marketers measure how AI systems contribute to conversions. Details of the framework's methodology were not included in the announcement excerpt. It aims to bring standardization to…
IAB AI Attribution Framework Struggles With Platform Data Gaps
The IAB has released an AI attribution framework aimed at standardizing how publishers measure AI's impact on their traffic and revenue. However, limited data sharing from major platforms makes much of AI's influence difficult to see or…
IAB Pushes for Standardized Creator 'View' Definition Amid Measurement Gaps
The IAB is working toward a common definition of what counts as a creator 'view,' with 66% of surveyed creator industry leaders calling for a shared standard. Measurement ranked as the top priority at 67% in a survey of 53 leaders, while…
Accenture Song Joins IAB Australia's Executive Technology Council
Accenture Song has joined IAB Australia's Executive Technology Council, the industry body's forum for technology and ad-tech leaders. No further details on the appointment were provided.
IAB announces support for new CTV ad formats
The IAB has announced support for new connected TV (CTV) ad formats, according to MarTech. No excerpt was provided, so further details on the specific formats or standards are not yet available.