IAB announces support for new CTV ad formats
· 3h ago · Originally reported by MarTech
The IAB has announced support for new connected TV (CTV) ad formats, according to MarTech. No excerpt was provided, so further details on the specific formats or standards are not yet available.
Why it matters
Industry standards from the IAB shape how ads are built and bought across the ecosystem. New CTV format support could make streaming TV advertising easier to buy and measure.
Explain it like I’m new here
It's like the group that sets the rules for TV commercials saying new kinds of streaming-TV ads are now officially allowed.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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