Commerce media’s biggest opportunity is also its hardest to connect, IAB finds
· 2h ago · Originally reported by Campaign US
Commerce media’s biggest opportunity is also its hardest to connect, IAB finds
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Campaign US.
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Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
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