Nearly Half of Brands Link More Commerce Media Spend to Demonstrated ROI
· 53m ago · Originally reported by PPC Land
A study by SMG and IAB reveals that 46% of brands are increasingly allocating their commerce media budgets based on proven return on investment. This trend highlights a growing emphasis on measurable outcomes in digital advertising strategies.
Why it matters
Understanding how brands are prioritizing ROI in commerce media helps marketers and platforms align their offerings with advertiser expectations for accountability and performance.
Explain it like I’m new here
More brands are spending money on ads only when they see clear proof that the ads help them make more sales.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
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