Ukrainian Agencies and Advertisers Differ on Ad Budget Cuts Amid War Impact
· 1h ago · Originally reported by PPC Land
A survey by IAB Ukraine found that 76% of agencies report ad budget cuts due to war damage, while only 24% of advertisers confirm reducing spend, with 64% actually increasing Q3 budgets. Search advertising remains resilient compared to other channels.
Why it matters
This highlights a disconnect between agencies and advertisers on budget decisions during crisis, and shows which digital channels are most resilient in tough times.
Explain it like I’m new here
Even during tough times, some businesses keep spending on ads, especially on search, because it works best for them.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
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