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Accenture Song Joins IAB Australia's Executive Technology Council

· 2d ago · Originally reported by B&T

Accenture Song has joined IAB Australia's Executive Technology Council, the industry body's forum for technology and ad-tech leaders. No further details on the appointment were provided.

Why it matters

Council seats shape how the local industry sets standards and addresses issues like measurement and ad quality, so the mix of members signals which voices guide those conversations.

Explain it like I’m new here

It's like a new expert getting a seat at the club where the rules for online ads get discussed.

Read the original at B&T

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