Adore Beauty Taps Criteo to Power Its Retail Media Network
· 1h ago · Originally reported by marketingreport.one
Australian online beauty retailer Adore Beauty has selected Criteo to run its retail media offering. The partnership will let brands buying on Adore Beauty's platform access Criteo's commerce media technology. No financial terms were disclosed.
Why it matters
It shows how e-commerce players are turning their own sites into ad inventory, a fast-growing slice of digital ad spend that competes with Google and Meta.
Explain it like I’m new here
It's like a shop renting out shelf space at the front of its store to brands that want to be seen first by shoppers walking in.
Read the original at marketingreport.one
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Go deeper
Related stories
Criteo Selected to Manage Adore Beauty’s Retail Media Operations
Criteo has been chosen to oversee the retail media business for Adore Beauty. This partnership will likely involve Criteo providing technology and expertise to help Adore Beauty monetize its digital properties through targeted advertising.
Criteo Q3 2026 Earnings Call Highlights Focus on Retail Media Business
Criteo reported its Q3 2026 financial results, with the earnings call highlighting its retail media business. Details beyond the retail media emphasis are not available in the provided information.
Criteo Q3 2026 Earnings Call Highlights Retail Media Slowdown and AI Push
Criteo reported its Q3 2026 results, with the earnings call focusing on a slowdown in its retail media business and the company's ongoing expansion of AI capabilities. No detailed figures were provided in the available excerpt.
Criteo Seeks Shareholder Approval to Redomicile as a US Company
Criteo is asking shareholders to approve a move to become a US-based company, requiring a two-thirds majority vote on December 29. The change would alter shareholder rights, including raising the threshold to call meetings and ending…
Criteo Reports 10% Rise in Air and Hotel Order Values Despite Slower Bookings
Criteo observed a 10% increase in average order values for air and hotel bookings in Q3, even as overall booking volumes slowed. The company also noted that 86% of its travel partners received at least one booking referred by ChatGPT by…
Criteo and Notino Partner to Expand Retail Media in European Beauty Sector
Criteo and Notino have announced a partnership aimed at enhancing retail media offerings within the European beauty market. The collaboration seeks to leverage Criteo's ad technology and Notino's e-commerce platform to deliver targeted…