Criteo Reports 10% Rise in Air and Hotel Order Values Despite Slower Bookings
· 1h ago · Originally reported by PPC Land
Criteo observed a 10% increase in average order values for air and hotel bookings in Q3, even as overall booking volumes slowed. The company also noted that 86% of its travel partners received at least one booking referred by ChatGPT by September, up from 71% in April.
Why it matters
This highlights how AI-driven referrals, like those from ChatGPT, are becoming a notable source of traffic and conversions in travel advertising, even as consumer booking activity fluctuates.
Explain it like I’m new here
Even though fewer people are booking trips, those who do are spending more, and more bookings are coming from AI helpers like ChatGPT.
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