Amazon, Criteo, and AI Agents Explore New Retail Media Business Models
· 1h ago · Originally reported by The Drum
Amazon and Criteo are experimenting with AI-powered agents to enhance retail media offerings. These developments could reshape how brands interact with shoppers and optimize ad placements within online retail environments.
Why it matters
Retail media is a fast-growing segment where retailers sell ad space on their platforms. Innovations like AI agents could make these ads more effective and change how brands reach consumers at the point of purchase.
Explain it like I’m new here
It's like stores using smart robots to help brands show better ads to shoppers right when they're deciding what to buy.
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Go deeper
Related stories
Amazon Ads Launches First Partner Awards Event in India
Amazon Ads has held its inaugural Partner Awards in India, recognizing agencies and partners for their achievements in digital advertising on the Amazon platform. The event highlights the growing importance of Amazon's ad ecosystem in the…
Amazon Ads Launches First Partner Awards in India, Honoring 14 Winners
Amazon Ads held its first-ever Partner Awards in India, recognizing 14 companies for their achievements in digital advertising. The event highlights the growing importance of Amazon's ad ecosystem in the Indian market.
Criteo Commerce Max Wins Retail Media Innovation Award
Criteo's Commerce Max platform has been recognized with a Retail Media Innovation award. The accolade highlights the platform's advancements in retail media technology and its impact on commerce-focused advertising.
Amazon Allows External Stores in Search as Retailers Block AI Bots
Amazon has started letting external retailers list their products in its search results for free. Meanwhile, bot protection measures have blocked an AI shopping agent at 29 out of 200 retailers, and Google AI Mode has begun booking service…
AI Shopping Agents Threaten Amazon and Walmart's Retail Media Revenue
AI-powered shopping assistants are emerging as a potential disruptor to the retail media businesses of major players like Amazon and Walmart. These agents can automate product searches and purchases, potentially bypassing traditional ad…
Criteo Expands Connected TV Efforts by Bringing Retail Media Data to TV Screens
Criteo is extending its connected TV (CTV) strategy by integrating retail media data into television advertising. This move aims to leverage shopper data to enhance ad targeting and measurement on the largest screen in the home.