Criteo Expands Connected TV Efforts by Bringing Retail Media Data to TV Screens
· 1h ago · Originally reported by InternetRetailing
Criteo is extending its connected TV (CTV) strategy by integrating retail media data into television advertising. This move aims to leverage shopper data to enhance ad targeting and measurement on the largest screen in the home.
Why it matters
Bringing retail media data to CTV allows advertisers to reach audiences with more relevant ads and measure outcomes more effectively, bridging the gap between digital shopping insights and TV advertising.
Explain it like I’m new here
It's like using your grocery shopping list to show you ads on your family TV that match what you like to buy.
Read the original at InternetRetailing
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Go deeper
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