Criteo expands Performance CTV offering to more global markets
· 1h ago · Originally reported by marketingreport.one
Criteo is broadening the international availability of its Performance CTV product, extending its commerce-linked connected TV advertising capabilities beyond its initial launch markets. Details on specific regions were not provided.
Why it matters
Wider availability of CTV performance advertising gives more brands and retailers a way to buy connected TV campaigns tied to shopping outcomes, not just awareness.
Explain it like I’m new here
It's like a store that sells 'TV ads that only charge you when shoppers actually buy' opening branches in more countries.
Read the original at marketingreport.one
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