Criteo posts $416 million in Q3 revenue as media spend grows 9%
· 2h ago · Originally reported by Social Samosa
Criteo reported third-quarter revenue of $416 million, with media spend on its platform up 9%. The results offer a snapshot of how the commerce media and retargeting specialist is performing as it continues its pivot toward retail media and first-party data solutions.
Why it matters
Criteo is a major programmatic player that has repositioned itself around commerce media; its quarterly numbers are a barometer for demand in that corner of ad tech.
Explain it like I’m new here
It's like checking the cash register receipts of a big company that helps online stores advertise — and the receipts show business is growing.
Read the original at Social Samosa
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Retargeting
Retargeting is showing ads to people who have already interacted with a brand, for example by visiting its website, using its app or adding a product to a cart without buying.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
First-party data
First-party data is information a company collects directly from its own customers or audience, such as purchases, sign-ups, app use and site behaviour, through its own channels.
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