Criteo to roll out shopper-data CTV advertising in nine more countries through 2027
· 2h ago · Originally reported by PPC Land
Criteo plans to expand its commerce-data-powered connected TV offering to nine additional countries, starting with Brazil and Mexico by the end of 2026, followed by the UK, France and Germany in 2027. The company also expects its CTV business to double in the fourth quarter, though the starting base was not disclosed.
Why it matters
Using retail purchase data to target and measure TV ads is a key growth area where commerce data competes with walled-garden platforms. Geographic expansion shows how far commerce media is moving beyond retail websites into streaming TV.
Explain it like I’m new here
It's like a store using its loyalty-card knowledge of what you buy to decide which TV commercials you see — and now it's doing that in more countries.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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