Criteo Rolls Out Performance CTV Tools Beyond US to Latin America and Europe
· 3h ago · Originally reported by VideoWeek
Criteo announced it is expanding its performance CTV offering internationally, with launches in Brazil and Mexico planned by the end of 2026 and additional rollouts across the UK, France, Germany, Italy, Spain, Australia, and Canada slated for 2027. The tools connect commerce data to TV advertising as part of Criteo's broader commercial media platform.
Why it matters
Performance CTV lets advertisers measure and optimize TV ads using shopping signals rather than just running brand-awareness spots, so this expansion signals that outcome-based TV buying is moving from a US experiment into mainstream global advertising.
Explain it like I’m new here
It's like a store that could only track which TV ads actually make shoppers buy in one country now turning on that tracking capability around the world.
Read the original at VideoWeek
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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