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CTV

Criteo expands connected TV ad offering to additional global markets

· 2h ago · Originally reported by Investing.com UK

Criteo is broadening the international availability of its connected TV advertising service. The expansion brings the company's CTV product to more markets worldwide, though further details were not provided in the announcement.

Why it matters

Criteo built its business on commerce data for web ads, and pushing CTV globally signals it sees connected TV as a key growth channel for commerce-based targeting outside the US.

Explain it like I’m new here

Criteo, a company that helps stores' ads follow shoppers around the internet, is now making its TV-ad version available in many more countries.

Read the original at Investing.com UK

Terms in this story

CTV (connected TV)

CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.

Go deeper

Lesson: Attention and the new metricsLesson: CTV and streaming: how ads reach the big screenLesson: Who owns who in ad tech

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