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CTV

Criteo expands connected TV advertising beyond its home markets

· 2h ago · Originally reported by StreetInsider

Criteo is rolling out its connected TV advertising offering to additional international markets, extending the capability it previously launched in select regions. The move builds on the company's commerce data to target and measure CTV campaigns.

Why it matters

Criteo's push into more countries signals that CTV is becoming a mainstream channel for commerce-driven ad targeting, giving international advertisers new ways to reach streaming audiences.

Explain it like I’m new here

It's like a store loyalty card company now also helping brands pick which TV shows stream their commercials in more countries around the world.

Read the original at StreetInsider

Terms in this story

CTV (connected TV)

CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.

Campaign

A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.

Go deeper

Lesson: Attention and the new metricsLesson: CTV and streaming: how ads reach the big screenLesson: Who owns who in ad tech

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