Criteo Rolls Out Performance CTV Capabilities Beyond the US to New Markets
· 2h ago · Originally reported by MarTech Series
Criteo announced it is expanding its Performance Connected TV offering internationally, extending the product that combines commerce-based audiences, activation options and closed-loop measurement. The rollout starts in Brazil and Mexico by the end of 2026, followed by Canada, the UK, France and additional markets.
Why it matters
Criteo is betting that its shopper data can make CTV ads more directly measurable and performance-driven, which could pressure other CTV players to prove sales outcomes, not just views.
Explain it like I’m new here
It's like a store that knows what you buy now also choosing which TV ads you see — and it's bringing that trick to more countries.
Read the original at MarTech Series
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Closed-loop measurement
Closed-loop measurement links ad exposure directly to actual sales data for the same people, typically within a retailer or data owner, showing whether ads led to purchases.
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