Criteo's Next Test: Growing Beyond Retail Media After Earnings
· 3h ago · Originally reported by AdExchanger
Criteo has recovered from a low point in March 2020 when its market cap dipped below $500 million, and has recently held steady between $700 million and $750 million. With its latest earnings report in hand, the question is whether the company can expand past its retail media stronghold.
Why it matters
Criteo is one of the biggest names in retail media, so its ability to diversify signals where the broader ad tech market is heading and how durable retail media revenue really is.
Explain it like I’m new here
It's like a bakery that got really good at selling bread wondering if it can also sell cakes and cookies without losing what already works.
Read the original at AdExchanger
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Market capitalization
Market capitalization is the total stock-market value of a public company, calculated as its share price multiplied by the number of shares outstanding.
Earnings report
An earnings report is the periodic announcement, usually quarterly, in which a public company discloses its revenue, profit and other key results, often with an investor call and updated guidance.
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