Criteo revenue falls 11% as net income declines even more sharply
· 2h ago · Originally reported by Stock Titan
Criteo (Nasdaq: CRTO) reported an 11% decline in revenue, with net income falling at an even steeper rate. The earnings report signals continued pressure on the ad retargeting specialist's business.
Why it matters
Criteo is a major player in programmatic advertising and retail media, so its results offer a read on advertiser spending and the health of ad tech more broadly.
Explain it like I’m new here
One of the big companies that helps ads find the right shoppers just told investors it made a lot less money this quarter, like a lemonade stand selling 11% fewer cups than before.
Read the original at Stock Titan
Terms in this story
Earnings report
An earnings report is the periodic announcement, usually quarterly, in which a public company discloses its revenue, profit and other key results, often with an investor call and updated guidance.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Retargeting
Retargeting is showing ads to people who have already interacted with a brand, for example by visiting its website, using its app or adding a product to a cart without buying.
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