Criteo and Notino Partner to Expand Retail Media in European Beauty Sector
· 4h ago · Originally reported by FashionNetwork - The World's Fashion Business News
Criteo and Notino have announced a partnership aimed at enhancing retail media offerings within the European beauty market. The collaboration seeks to leverage Criteo's ad technology and Notino's e-commerce platform to deliver targeted advertising solutions.
Why it matters
This partnership highlights the growing importance of retail media networks, where e-commerce platforms use their data to offer advertising opportunities to brands. It reflects a trend of retailers and tech firms teaming up to capture more digital ad spend.
Explain it like I’m new here
It's like a beauty store teaming up with a tech company to show better ads to shoppers right where they buy makeup online.
Read the original at FashionNetwork - The World's Fashion Business News
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