Adform Names Former Microsoft HR Chief Camilla Hillerup as Chief People & Culture Officer
· 1h ago · Originally reported by ExchangeWire
Adform has appointed Camilla Hillerup, previously an HR leader at Microsoft, as chief people & culture officer. She joins the ad tech firm's executive leadership team and will head its global people and culture organisation.
Why it matters
Executive hires in HR signal how a company plans to manage growth and retain talent; Adform is one of Europe's largest independent ad tech players.
Explain it like I’m new here
It's like a big company hiring a new head coach whose job is to keep the whole team happy and working well together.
Read the original at ExchangeWire
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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