Opera poll finds most US users only know the big four browsers
· 31m ago · Originally reported by PPC Land
An Opera-commissioned poll of 925 US adults found 62% of mainstream users had not heard of any browser beyond Chrome, Edge, Safari and Firefox, though 85% said they would consider switching. The survey highlights how default placements and limited awareness shape browser choice for about one in six users.
Why it matters
Browsers control cookie handling, privacy defaults and ad formats, so who wins new users influences how digital advertising works for millions of people.
Explain it like I’m new here
Most people just use the browser that came with their computer, like keeping the TV channel that was already on when they turned it on.
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