Reddit Begins Testing Search Result Ads With Select Advertisers
· 1h ago · Originally reported by PPC Land
Reddit is piloting ads within its search results, allowing certain advertisers to have their ads matched to user queries. The company is exploring how to price, label, and report on these search ads as it considers scaling the feature.
Why it matters
This move signals Reddit's intent to expand its advertising offerings and tap into search intent, a valuable signal for advertisers seeking relevant audiences.
Explain it like I’m new here
Reddit is starting to show ads when people search for things, like how Google shows ads at the top of search results.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
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