Reddit Starts Testing Advertisements Within Search Results
· 6h ago · Originally reported by Search Engine Land
Reddit has initiated tests to display ads directly in its search results. This move introduces a new ad placement on the platform, potentially increasing visibility for advertisers targeting Reddit users searching for specific topics.
Why it matters
Placing ads in search results can help advertisers reach users with high intent, and marks Reddit's expansion of its ad inventory. This could impact how brands plan their campaigns and how users experience the platform.
Explain it like I’m new here
It's like seeing ads pop up when you search for something in your favorite online forum, not just on the main pages.
Read the original at Search Engine Land
Terms in this story
Display advertising
Display advertising is visual online advertising, such as banners, images, animations and rich media, shown in ad slots on websites and apps, as distinct from search, video or audio ads.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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