Judge Declines to Order Google Divestiture of AdX Ad Exchange
· 3d ago · Originally reported by MediaPost
A federal judge has ruled that Google will not be forced to sell its AdX ad exchange, declining the divestiture remedy sought in the ad tech antitrust case. The excerpt provided no further detail on the ruling's reasoning or accompanying remedies.
Why it matters
AdX is a core piece of Google's programmatic advertising stack, and a forced sale would have reshaped the open web ad market. The decision leaves Google's ad tech structure largely intact.
Explain it like I’m new here
It's like being told you don't have to sell your lemonade stand even though a judge said you played unfairly with your recipe book.
Read the original at MediaPost
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
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