Google Ads Adds Invalid Traffic Savings Data and Campaign-Level Transparency Reports
· 3h ago · Originally reported by Storyboard18
Google Ads is introducing reporting that shows advertisers how much budget was saved by filtering invalid traffic, along with campaign-level transparency reports. The move gives advertisers more visibility into how much spend is being protected from bots and other non-human traffic.
Why it matters
Advertisers have long wanted clearer proof that ad platforms are actually blocking fraudulent clicks and impressions. Campaign-level detail helps brands verify they are not paying for traffic that never had a chance to convert.
Explain it like I’m new here
It's like getting a receipt that shows not just what you bought, but how many fake customers the store turned away so you didn't waste your money.
Read the original at Storyboard18
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Bot traffic
Bot traffic is visits, ad impressions or clicks generated by automated software rather than people, ranging from honest search crawlers to fraudulent bots built to look human.
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