Zeta Global lifts 2026 revenue outlook to $1.855bn after 46% Q3 growth
· 12h ago · Originally reported by PPC Land
Zeta Global raised its 2026 revenue forecast to $1.855 billion following a 46% jump in Q3 revenue. Excluding Marigold and political advertising, growth was 30%. The company says advertiser search budgets are shifting toward its platform.
Why it matters
A strong forecast from a major marketing cloud signals healthy demand in programmatic and data-driven advertising, and hints that budget shifts away from traditional search could reshape where ad dollars flow.
Explain it like I’m new here
It's like a lemonade stand that suddenly expects to sell way more cups next year because customers are switching from the big brand-name stand down the street to theirs.
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Google Ads launches tool to display savings from invalid traffic
Google Ads has introduced a new feature designed to highlight the financial savings advertisers achieve by filtering out invalid traffic. This tool aims to provide transparency regarding how much budget is preserved by avoiding fraudulent…
Google Ads Adds Invalid Traffic Savings Data and Campaign-Level Transparency Reports
Google Ads is introducing reporting that shows advertisers how much budget was saved by filtering invalid traffic, along with campaign-level transparency reports. The move gives advertisers more visibility into how much spend is being…
Nvidia CEO departs as Google rolls out Gemini 4 in Search and offers IVT credits
Nvidia founder and chief executive Jensen Huang stepped down on November 12. The same day, Google made Gemini 4 Hydrogen available to all Search users and introduced invalid-traffic credits for advertisers.
ActiveCampaign Opens Active Intelligence to Third-Party Tools via MCP Connectors
ActiveCampaign is letting marketers connect external tools such as Google Ads, LinkedIn, Webflow, and Airtable into its Active Intelligence platform, using prebuilt connectors or any Model Context Protocol (MCP) server. The goal is to give…
Google Ads Adds Invalid Traffic Overview Card for Advertisers
Google is rolling out an Invalid Traffic Overview card within Google Ads, giving advertisers a dedicated view of invalid traffic detected across their campaigns. The feature surfaces IVT information directly in the Google Ads interface…
Google Adds Invalid Traffic Overview for Advertisers
Google is rolling out an invalid traffic overview for advertisers, giving them a view into traffic quality within its ad platform. Details on the feature's scope and metrics were not provided in the announcement.