Google Ads Adds Invalid Traffic Overview Card for Advertisers
· 4h ago · Originally reported by Adgully
Google is rolling out an Invalid Traffic Overview card within Google Ads, giving advertisers a dedicated view of invalid traffic detected across their campaigns. The feature surfaces IVT information directly in the Google Ads interface rather than requiring separate reporting.
Why it matters
Invalid traffic drains ad budgets by charging advertisers for impressions or clicks that never came from real people. Making IVT visible inside Google Ads helps advertisers spot waste and hold campaigns to higher traffic-quality standards.
Explain it like I’m new here
It's like getting a receipt that shows how many of the customers who walked into a store were actually mannequins, so you know if you're paying for real shoppers.
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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