Google Ads launches tool to display savings from invalid traffic
· 26m ago · Originally reported by Indian Broadcasting World
Google Ads has introduced a new feature designed to highlight the financial savings advertisers achieve by filtering out invalid traffic. This tool aims to provide transparency regarding how much budget is preserved by avoiding fraudulent or bot-driven impressions.
Why it matters
This matters because it directly addresses ad fraud concerns by quantifying the value of traffic quality, helping advertisers understand the real cost of their campaigns and the benefits of protection measures.
Explain it like I’m new here
It's like getting a receipt that shows exactly how much money you saved by not buying broken toys at the store.
Read the original at Indian Broadcasting World
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
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