Google Ads Begins Surfacing Invalid Traffic Data to Advertisers
· 8h ago · Originally reported by WeRSM
Google Ads is making invalid traffic visible to advertisers, giving them more direct insight into traffic flagged as non-genuine. Details on the scope and format of the reporting were not provided in the source.
Why it matters
Greater transparency into IVT helps advertisers judge traffic quality and hold spend accountable, though the usefulness depends on how much detail Google actually shares.
Explain it like I’m new here
It's like a store finally showing you which customers in line were mannequins, so you know you weren't really selling as much as you thought.
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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