EU Digital Fairness Act Would Bar Profiling Minors, Allow 6% Turnover Fines
· 2d ago · Originally reported by PPC Land
The proposed EU Digital Fairness Act would prohibit ad tech firms, brands and agencies from profiling minors for advertising on any website, with potential fines reaching up to 6% of a company's turnover. The measure still needs agreement from both the European Parliament and Council before it can take effect.
Why it matters
If enacted, this would impose some of the strictest limits yet on how advertisers can target young audiences, forcing major changes to data collection and audience segmentation practices across the EU.
Explain it like I’m new here
It's like a new rule saying you can't use a kid's diary to figure out what ads to show them, and if you break the rule the EU can take a big slice of your allowance.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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