EU Adviser Says General Court Erred in Annuling Google's €1.49B AdSense Fine
· 21h ago · Originally reported by PPC Land
Advocate General Kokott told the EU's top court that the General Court was wrong to require contract-by-contract analysis of Google's AdSense deals with publishers before upholding the €1.49 billion antitrust fine. She nonetheless indicated the penalty amount would likely need to be reduced even if the Commission's position is vindicated.
Why it matters
The AdSense case tests how strictly regulators must prove abuse of dominance in digital advertising contracts. The outcome affects how the EU can police Google's ad tech practices and what fines stick.
Explain it like I’m new here
It's like a referee saying the first judge asked for too much paperwork before punishing a company for unfair rules, but the fine might still get trimmed.
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