Azerion Adopts DAIVID's MoodBoost to Target Emotionally Positive Content
· 24h ago · Originally reported by ExchangeWire
Azerion has integrated DAIVID's AI-powered MoodBoost tool, which places ads alongside content that elicits positive emotions. The companies claim this emotional targeting approach lifts ad performance by 43%, per a figure cited in the announcement.
Why it matters
Emotion-based contextual targeting is an emerging alternative to cookie-based audience targeting, using AI to judge how content makes people feel rather than who they are.
Explain it like I’m new here
Instead of guessing who you are, the ad system picks where to show ads based on whether the surrounding article or video makes people feel happy.
Read the original at ExchangeWire
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Weekly roundup: Azerion, Taboola, Smartly, Canva, Krea and Kevel product updates
Performance Marketing World rounds up six adtech-related product news items from Azerion, Taboola, Smartly, Canva, Krea and Kevel. The excerpt does not include details of the individual announcements, so specifics are unavailable.
Azerion and Starcount Partner to Integrate Spend Data with Omnichannel Ad Targeting
Azerion has formed a partnership with Starcount to combine consumer spending data with omnichannel media activation. This collaboration aims to give advertisers and agencies enhanced tools for targeting audiences more precisely across…
Tampa Bay Times Adds Azerion Games Portal as Tribune Network Expands
The Tampa Bay Times has launched a games portal featuring titles like Crosswords and Mahjong, powered by GameDistribution and monetized by Azerion. The revenue-sharing arrangement between the parties has not been disclosed.
Understanding Service Accounts in Google Ads API Automation
Service accounts are non-human identities used by software to access Google's ad platforms via APIs without manual login. They serve as the foundational mechanism for automated programmatic interactions and system-to-system communication…
Viant Acquires Waymark to Add AI-Generated Creative to Its DSP
Viant's acquisition of Waymark brings AI-generated creative into its demand-side platform, a bolt-on focused on creative rather than media buying or measurement. Separately, The Trade Desk CEO Jeff Green said the company is open to…
Adslot Refocuses Digital Advertising Operations Around Core Platforms
Australian ad tech company Adslot (ASX:ADS) is restructuring its digital advertising operations to concentrate on its core platforms. The excerpt provided contains no further detail on the scope or financial impact of the refocus.