RTL AdAlliance Opens AdManager Self-Serve Platform to All Advertiser Sizes
· 24h ago · Originally reported by Broadband TV News
RTL AdAlliance is opening its AdManager platform to advertisers of all sizes, broadening access beyond larger buyers. The move gives smaller advertisers a self-serve route into RTL's cross-media inventory. No further details on pricing or markets were provided.
Why it matters
Self-serve tools let smaller brands buy TV and digital inventory directly, a trend that is widening who can run cross-media campaigns without an agency.
Explain it like I’m new here
It's like a big supermarket now letting anyone walk in and buy groceries directly, instead of only selling to restaurants that order in bulk.
Read the original at Broadband TV News
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Self-serve platform
A self-serve platform is an ad buying or selling tool that customers operate themselves through a web interface or API, without the vendor's staff running campaigns for them.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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