Digital Envoy Data Now Available Globally on The Trade Desk
· 25h ago · Originally reported by TelcoNews Australia
Geolocation data provider Digital Envoy has made its data available on The Trade Desk platform globally, expanding access for advertisers using the DSP. No further details on the integration were provided in the announcement.
Why it matters
Location data availability on a major DSP gives advertisers broader targeting options and signals continued demand for geolocation signals in programmatic buying.
Explain it like I’m new here
It's like a map company putting its location guides into every store worldwide, so shoppers everywhere can find what they need.
Read the original at TelcoNews Australia
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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