The Trade Desk Q3 Revenue Slips Amid Shifting Buyer Power
· 2d ago · Originally reported by ExchangeWire
The Trade Desk reported a decline in third-quarter revenue as purchasing power shifts within the digital advertising market. This performance contrasts with broader tech trends, highlighting specific headwinds facing the independent demand-side platform.
Why it matters
It signals changing dynamics in programmatic buying and potential consolidation of spend among larger buyers or platforms, affecting the competitive landscape for ad tech vendors.
Explain it like I’m new here
The company that helps advertisers buy ads automatically made less money this quarter because big advertisers are changing how they spend their budgets.
Read the original at ExchangeWire
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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