Criteo CEO Says Many AI Companies Will Turn to Advertising
· 2d ago · Originally reported by Yahoo Finance
Criteo's CEO predicted that many AI companies will adopt advertising as a business model. The comment reflects growing expectations that AI products will become a new channel for digital ads. No specific deals or figures were announced.
Why it matters
If AI apps start selling ads, it could open a major new inventory pool for programmatic advertising and shift where ad budgets flow.
Explain it like I’m new here
It's like free apps that show ads to make money — AI chatbots may start doing the same thing.
Read the original at Yahoo Finance
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