Criteo Expects Many AI Companies to Turn to Advertising for Revenue
· 3d ago · Originally reported by Citizen Digital
Ad tech firm Criteo says many AI companies are likely to adopt advertising as a business model. The prediction points to AI products becoming new surfaces for ads, expanding where digital ad dollars can flow.
Why it matters
If AI apps start running ads, it opens a major new inventory category for programmatic advertising and could reshape where marketers spend budgets.
Explain it like I’m new here
It's like free apps that start showing ads to make money — AI chatbots and tools may do the same thing soon.
Read the original at Citizen Digital
Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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