OpenX Appoints John Rogers as SVP of Global Publisher Development
· 1h ago · Originally reported by citybiz
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
Why it matters
Leadership changes at major ad tech firms can influence how digital advertising inventory is sourced and managed, potentially impacting publishers and advertisers alike.
Explain it like I’m new here
It's like a sports team hiring a new coach to help them work better with other teams and win more games.
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