AlikeAudience and Index Exchange Partner to Broaden Audience Activation in North America and APAC
· 4d ago · Originally reported by The Sun Malaysia
AlikeAudience has formed a partnership with Index Exchange to enhance audience activation capabilities across North America and the Asia-Pacific region. This collaboration aims to improve how advertisers reach and engage specific audiences programmatically.
Why it matters
Partnerships like this help advertisers target their messages more precisely, potentially increasing campaign effectiveness and efficiency in key global markets.
Explain it like I’m new here
It's like two companies teaming up so ads can find the right people in more places, making advertising smarter.
Read the original at The Sun Malaysia
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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