Adnami Integrates Attention Data with Index Exchange's Data Vendor Ecosystem
· 29h ago · Originally reported by ExchangeWire
Adnami has partnered with Index Exchange to make its proprietary attention data available within Index's Data Vendor Ecosystem. This integration allows buyers to access Adnami's attention-based data segments through Index Exchange's platform.
Why it matters
The partnership enables advertisers to leverage more granular attention metrics when making programmatic ad buying decisions, potentially improving campaign effectiveness.
Explain it like I’m new here
It's like adding a new set of smart tools to help advertisers pick ads that people actually notice, not just see.
Read the original at ExchangeWire
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
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