Gravite and Pixalate Partner to Improve Mobile Ad Supply Quality
· 3h ago · Originally reported by Pixalate
Gravite has formed a partnership with Pixalate to enhance the quality of mobile advertising supply. The collaboration aims to address issues related to ad fraud and ensure higher standards for mobile ad inventory.
Why it matters
Improving mobile ad supply quality helps advertisers avoid wasted spend on fraudulent or low-quality traffic, making campaigns more effective and trustworthy.
Explain it like I’m new here
It's like teaming up with a security guard to make sure only real customers, not tricksters, get into your store.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
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