Screencore and Pixalate Expand Partnership to Improve Programmatic Traffic Quality
· 2h ago · Originally reported by ExchangeWire
Screencore is emphasizing its ongoing partnership with Pixalate to enhance the quality of programmatic advertising traffic. The collaboration focuses on leveraging Pixalate’s expertise in ad fraud protection and compliance analytics to ensure cleaner, more reliable ad inventory.
Why it matters
Ensuring high-quality, fraud-free programmatic traffic is crucial for advertisers and publishers to maximize campaign effectiveness and trust in digital advertising.
Explain it like I’m new here
It's like having a security guard check every visitor at a party to make sure only real guests get in.
Read the original at ExchangeWire
Terms in this story
Traffic quality
Traffic quality is how genuine, attentive and valuable a source of visitors or ad impressions is, combining invalid-traffic levels with signals like viewability, engagement, brand safety and conversion.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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